I was brought on to work alongside mflDirect’s UX team to help strengthen and eventually rebuild their design system. As a data heavy CRM this involved lots of research, testing, and accessibility testing to WCAG’s AA standard.
Working with Vanguard’s team I helped consolidate and overhaul their gigantic design system that has since been rolled out worldwide, strengthening and creating a more cohesive brand experience.
This included checking legal and accessibility criteria for many countries, languages, and systems.
Working alongside brand development agency Iris for our client British Car Auctions our team created a challenger brand in the user car sales and auction market. This included consumer research, campaign territory positioning, and production of campaigns alongside a user friendly e-commerce B2C automotive site.
