Moët Hennessy tasked us to conceive an innovative way of
combating the global counterfeiting of their luxury drinks products.
The Reveal app is meant to safeguard consumers from tampered or refilled bottles.
Moët Hennessy lose millions of dollars a year through counterfeited and tampered or refilled bottles. We were tasked with a way of authenticating a genuine Moët Hennessy product.
This meant our solution needed to be contextually relevant to the user. We had to think not in just a digital sense, but also outside the screen.
Testing the app in an office environment would not be enough to ensure it's practical use. We had to simulate events in which a bottle could potentially be purchased.
That included low light situations (for example a fancy wine bar) and also the strobing and noisy effects of a club. The app had to work hard to effectively scan and communicate back to users its results.
After the soft launch translation requests came in. I was brought back to make sure fonts and RTL languages worked on the app, as well as sizing and character lengths hitting that important AA criteria. As we were not translating into German we didn't have any serious line breaks!
using technology to counter counterfeiting on high end products
for the initial launch
increased in an international brand
leading to less dollars lost
Working with an Unreal developer I created a VR game for HSBC that shows the underlying systems and digital transformations that take place in the financial world.
