Hidden Stories is a VR experience that explores what it takes to be a bank in the digital age, and shows why HSBC are so well placed to succeed.
Our concept was to use the city as a canvas to move between vignettes of the human moments that underpin our scenarios, and once in those scenarios, demonstrate the nuance of the three key areas and the desk that make them up.
HSBC approached us to create a learning experience for senior members of management, about high level understanding of the bank and its security and authentication practices.
The audience is senior management team who have a high level of understanding and are familiar with the subject. We needed to be very specific with our messaging and reinforce the three key theme areas as well as the nuance of the capability we now have to support and enhance the customer experience. We need to communicate the step change we have enabled through mobile digital experiences and how we have moved on from our capabilities just a few years ago.
The three stories in the experience highlight different moments of the customer experience where multiple departments need to work together seamlessly.
A story of predicting customer needs and keeping them safe, wherever they are in the world.
A story of protecting the customer throughout the mortgage lifecycle, in proactive, frictionless ways
A story of supporting a customer with long term wealth goals to put their daughter through university
Unreal's blueprinting system was a joy to work with. With the guiding hand of our Unreal dev I'd created the 8 scenes needed for the full journey.
With half a dozen systems set up in a conference in London we set up an event for managers at HSBC.
The experience was intended to stimulate discussion, and so we supported this with follow up conversations and feedback.
After positive feedback we hosted a follow up event to replay with non-management members of staff.
from napkin scribble idea conception to launch event
for HSBC paving the way for future their VR projects
from C-level staff to in-branch staff members
Just two full time dedicated game developers
Working alongside brand development agency Iris for our client British Car Auctions our team created a challenger brand in the user car sales and auction market. This included consumer research, campaign territory positioning, and production of campaigns alongside a user friendly e-commerce B2C automotive site.
